Barrhead News - Johnstone and Linwood Gazette

MOSAIC classifications help you to understand customers and local markets. Scotland MOSAIC has 42 types further aggregated into 12 groups. The groups and types describe consumers' socio-economic and socio-cultural behaviour.

Click on the logo to find out more about the groups and types on the MOSAIC site.

Profile of the Paisley & Renfrewshire Gazette Series
Circulation Area

The profile contains the following information:

Target
Target %
Base
Base %
Penetration %
Index

Number of records in your chosen area/file by MOSAIC.
Percentage of records by MOSAIC compared to target total.
Number of records in Scotland as a whole by MOSAIC.
Percentage of records by MOSAIC compared to base total.
This is calculated by dividing the target by the base.
The index identifies the groups that are under and over represented in your area.
A 100 is average, anything below is under-represented, anything above is over-represented.
The index values are shown in the bar graph.

For a free Scotland MOSAIC Multimedia Guide CD-ROM, contact us here.