Sales
The world of advertising continues to become more complex, with advertisers being offered opportunities to reach their target markets in a host of different ways.
It follows that the skill-set required of a local newspaper representative has had to become both broader and more sophisticated.
Advertising sales is fiercely competitive business, and sales executives must be able to make full advantage of local newspapers' audience reach, inclusivity and trust. Increasingly, publishers are expected to deliver innovative solutions for their clients. The rewards for success are significant.
